best campaign: nike

The other day, while scrolling through my Instagram timeline, I took a minute to watch a Nike ad. I have always been inspired by Nike ads, and I started following their campaigns after I saw an ad with Serena Williams, and then following that, Colin Kaepernick. I have always been a fan of how they design their ads, but also the people they include.

In the ad I saw, it was a video, showing a young girl who was picked to play with professional soccer players in an upcoming ad they were doing, perfectly timed with the world cup. This ad was showing how much power girls of the future have, especially when they put their mind towards something that they want. It showed the younger girl playing competitively and at a similar level to the professional women. The professional players were such mentors to the girl and their testimonies; the ad was beautiful.

The emotional appeal from this ad was important. Soccer is a sport that is being played more and more around the world so those who saw the ad might have resonated with it because they played soccer or have a kid who played soccer. I really resonated with this because I played soccer when I was a kid and the younger girls drive inspired me.

Overall, I loved this campaign and it really touched my heart. Nike continues to put out great ads that keep their vision true to what it has been.

Watch the video here:

https://www.instagram.com/tv/By-jhS_ggFP/?utm_source=ig_web_button_share_sheet